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ASUS Showcases Sensory Innovation at Milan Design Week 2025

Prime Highlights:

  • ASUS reveals “Design You Can Feel” display at Milan Design Week 2025 focused on material innovation, craftsmanship, and AI.
  • The display includes an interactive art piece and limited-release Zenbook designs inspired by nature.

Key Facts:

  • The display runs from April 8 to 13, 2025, at Galleria Meravigli, Milan.
  • ASUS unveils four limited-release Zenbook S models designed using its exclusive Ceraluminum™ material.

Key Background:

ASUS launched its new design-centric experience during Milan Design Week 2025 via the “Design You Can Feel” exhibition. The third installment of a trilogy of exhibitions after Shanghai and London, the show is centered on where innovation meets art and cutting-edge technology—namely artificial intelligence and material innovation. The exhibition asks visitors to experience the emotion and sense within ASUS’s craftsmanship.

One of the standouts of the show is an interactive installation with London experimental design studio, Studio INI. Known for their cutting-edge, kinetic art, Studio INI created a sensor-inspired, adaptive installation that reacts dynamically to human movement. It invites people to engage physically with design, creating a people-centric tech experience.

Headlining is ASUS’s introduction of four limited-edition Zenbook S notebooks. The models take their design cues from Earth’s natural environments and are built with Ceraluminum™, an ASUS-only material that combines the light weight of aluminum with the texture and durability of ceramic. The end result is a notebook that is not just functional but also reminiscent and pleasing to the eyes.

Besides the artistic display, the space also features an experiential zone where guests can engage with various ASUS products such as the ProArt, Vivobook, Adol, and ROG ACRONYM series. The interactive experience gives one a feel of ASUS’s commitment to both high-performance innovation and design innovation.

In doing so, ASUS reminds everyone once again of what it means to be a tech company that lives by passion and love of function and emotion. Through the harmony of product innovation and interactive art, ASUS is redefining the manual of how people experience technology—not as instruments, per se, but as products of design, sensation, and creativity. The experience in Milan reassures everyone once again of the company vision toward a world with technology well-aligned with human sensibility.